Sounds silly doesn’t it? How can your existing customers not know what you do? But still up to 66% of service based firm customers admitted that they don’t know all the services that were offered by the seller but up to 44% were interested in purchasing additional services.
Do your customers understand all the products / services that you provide? Raise awareness of your offering – Include a list of services you offer or geographical areas covered when communicating with clients (email / mail) or showcase a different product in your email footer each month. Use social media such Facebook or Instagram to highlight different products in your range and webinars to step-through a specific service.
Call our office on (07) 3849 3816 for a free chat to discuss this or other aspects of improving your small business.
Karen Goad is Principal of Goad Accountants and Simply Business Bookkeeping. Karen is a Chartered Accountant and Certified Tax Adviser with over 17 years of experience advising small and medium business and helping them get the most out of their business through accurate record keeping, tax advice, KPI monitoring and profit improvement strategies. Goad Accounts also specialises in tax for property investors and self-managed super fund administration.